MOON KITTY

I conceptualized a humane society disguised as a bar called Moon Kitty. For the logo and key visuals, I wanted to use animal imagery in the theme of neon lights to match the bar scene, which is how I ended up with the cat skull neon light logo.

To push the conceptualization further and to bring it into the three–dimensional real world, I created packaging for the brand in the form of a care package for someone to receive if they were to adopt an animal. The care package includes a thank you card, t-shirt, collar, personalized tag, bandana, liquor samples, sticker sheet, a food bowl, and treats.

This project was featured at Mississippi State University’s 2023 Student Juried Exhibition.