MSU’s College of Veterinary Medicine Rebrand

I conceptualized a rebranding idea for the College of Veterinary Medicine at Mississippi State University. I aimed to create a distinctive identity while maintaining the university's sophistication. The Wise Center is the home of the college and has an iconic set of right-angle windows, which I used as inspiration for the logo.

The color scheme was a thoughtful process, with careful consideration given to the representation of various elements. Ultimately, I chose a dark teal to symbolize the sky, an orange to represent the land, and a light teal to embody the sea, reflecting the college's commitment to caring for all animals.

To present the complete rebranding vision cohesively, I curated an all-inclusive graphics manual, detailing the new designs, font usage guidelines, showcasing the design process, and presenting mockups for business cards, stationary, and other applications.