Hello Fresh

I collaborated with fellow graphic designer Reagan Ruff (https://www.reaganruff.com/) to develop an exciting ad campaign for Hello Fresh. Our concept was to create charming mascots that personified the Hello Fresh team, personalizing and packaging each box delivered to customers' doorsteps.

Our responsibilities encompassed a range of creative tasks, including designing three print ads, revamping the food shipment boxes, refreshing the recipe cards, and creating a motion graphic to introduce the mascots.

This ad campaign won an honorable mention in advertising at Mississippi State University’s AIGA GLITCH 2023 competition.